Product empowerment, channel development | Linglong commercial vehicle tire dealer meeting and Terminator series press conference held

During the meeting, Linglong Tire Vice President Guo Kuntao reviewed the challenges and changes faced by the commercial vehicle tire market in the past six months and sincerely thanked dealers for their firm support and close collaboration. This profound partnership and the spirit of joint struggle have injected continuous power into Linglong’s sustainable development.

Vice President Guo Kuntao further reviewed the company's brilliant achievements in the first half of 2024. He pointed out that with the strong promotion of the "7+5" global industrial layout and the "Three Countries and Seven Places" R&D system, the company has made important breakthroughs in mid-to-high-end supporting equipment, the brand value has continued to grow, and product iterative upgrades have also achieved significant results. progress. It is particularly worth mentioning that in the first quarter of 2024, Linglong’s operating revenue exceeded 5 billion yuan, a year-on-year increase of 15%. This achievement fully demonstrated the company’s innovative vitality and market competitiveness, and laid a solid foundation for future development.

Next, Linglong Tire will work closely around the seven core elements of "brand, product, price, channel, marketing, service and value". While continuing to promote sales growth, the company will firmly implement the strategy of "brand-up, product-up, channel-up", and is committed to empowering channels in all aspects, opening a new chapter in value marketing, and creating a more brilliant future with dealers.

Take multiple measures to comprehensively enhance the comprehensive competitiveness of factories and stores

Amid the complex and ever-changing global economic situation, the commercial vehicle tire market is also facing unprecedented challenges. Yan Mingyang, Executive Director of Linglong Tire Market Center, conducted a comprehensive and in-depth analysis of the market situation, providing valuable reference for future work deployment.

Director Yan Mingyang emphasized that with the vigorous development of the logistics industry, high-value customer groups have continued to grow in demand for efficient logistics vehicles. This trend has promoted the development of the heavy-duty truck market in the direction of high-end and specialization. At the same time, the integration and optimization of the freight logistics industry has made the structure of downstream customers more reasonable, and the proportion of specialized and large-scale fleets has significantly increased, bringing huge market potential to the commercial vehicle tire market.

Vice President Guo Kuntao conducted a comprehensive review and analysis of the commercial vehicle sales performance in the first half of the year at the meeting, and based on his insights into the commercial vehicle tire market trends, he detailed the company's channel policy, sales strategy and market layout for the second half of the year. He said that Linglong will be committed to optimizing and upgrading product structure, innovating and promoting new products, expanding sales channels and fully empowering terminal stores, and will continue to extend its high-end product series to create high-quality flagship-oriented products. Through a series of measures, we will comprehensively enhance the comprehensive competitiveness of factories and stores to respond to market challenges and seize development opportunities.

High-end product releases bring value to channels and users

With the diversification of modern transportation scenarios, the segmentation trend of the commercial vehicle market has become increasingly significant. In order to quickly respond to and meet this change, Linglong launched the new Linglong Terminator series through technological innovation and upgrades, and launched it grandly at this conference.

"Terminator" covers five series: Far Traveler, Comfort Walker, Tenacity Walker, Hard Walker, and Power Walker. Each series is carefully designed for specific transportation scenarios. All series of tires adopt Linglong’s pioneering honeycomb technology. This innovative technology platform gives the tires excellent performance and excellent quality, making the Terminator series unique in the high-end commercial vehicle tire market.

With the support of the Honeycomb technology platform, the Terminator series shows differentiated performance advantages for different transportation needs. The "Yangtrailer" for long-distance transportation provides excellent durability and controllability; the "Antlander" for urban distribution focuses on comfort and safety; and the "Tough Walker" for heavy-duty climbing shows excellent carrying capacity and resistance. Wearability; and in harsh road conditions, whether it is a "hard traveler" or a "strength traveler", it can provide stable and reliable support for the vehicle to ensure driving safety.

In addition to excellent product performance and quality, Terminator also demonstrates its deep user care in terms of after-sales service. All series of products are equipped with the "Linglongwei" quality assurance system as standard, providing comprehensive, customized and personalized tire solutions for commercial vehicle owners and fleets. At the same time, it provides a series of value-added services such as replacement of new tires for quality problems, caring claims, agency and store subsidies, roadside assistance, and nationwide joint warranty to ensure that users enjoy worry-free after-sales protection during use.

The Terminator series not only inherits Linglong’s ingenuity, but also deeply integrates cutting-edge technology, bringing product performance to unprecedented heights. In the fiercely competitive market, the strong launch of the Terminator series will surely become a hot-selling star in the market with its excellent performance and quality, injecting strong impetus into the channel value of partners.

Only by working together can we achieve a win-win situation

In the first half of 2024, dealers are at the forefront of the wave of the times. They adhere to the belief in self-breakthrough, forge ahead, closely follow Linglong's pace, and bring high-quality products and innovative services to users across the country. At this conference, Linglong Tire established six major awards: Core Strategic Partner Award, High-end Market Pioneer Award, Channel Construction Award, Growth Breakthrough Award, Group Unit Development Award and Brand Contribution Award. Linglong Tire Chairman and President Wang Feng and other companies Leaders presented awards to outstanding dealers in recognition of their outstanding performance in daring to challenge, striving to be the first, and daring to venture and try.

Facing the ever-changing market, only by working together can we achieve a win-win situation. Linglong will create excellent product and service experience with its unremitting spirit of change and continuous innovation, and provide all-round solid support to channel partners. With a new attitude and full enthusiasm, Linglong will actively accumulate strength and start chasing higher goals. , opening a new chapter of high-quality development!